May 6, 2025

In this first part of a four-part series on negotiation principles, I explore how understanding your BATNA (Best Alternative To a Negotiated Agreement) applies to international trade negotiations.

October 27, 2025

As 2,300 small business owners head to Washington for the Goldman Sachs Summit during week three of the government shutdown, the data reveals a stark truth: those who create half the jobs and generate half the GDP receive less than a quarter of federal support. An analysis of the funding gap, economic contribution, and survival challenges facing America's small businesses.

September 23, 2025

The NFIB Optimism Index reached 100.8 in August 2025, but the Uncertainty Index remains elevated at 93. This data-driven analysis explores the paradox of rising confidence amid persistent uncertainty, and reveals why small businesses with clear positioning, proximity to customers, and purpose-driven missions are navigating this complexity better than expected.

December 3, 2025

The U.S. eliminated the penny in 2025, but the real pricing question isn't about rounding—it's about whether psychological tricks ever worked. McDonald's moved away from dollar menu pricing and saw franchisee cash flow increase 50%. Learn the B-P-C framework for value-based pricing that helps small businesses leverage their positioning to price strategically.

November 11, 2025

25% of small businesses have already integrated AI into daily operations. Another 50% are exploring. But 66% believe it's essential. The gap between belief and action is where your competitors are pulling ahead. Here's a practical framework to find your AI opportunities—not the hype, just the advantage.

October 27, 2025

As 2,300 small business owners head to Washington for the Goldman Sachs Summit during week three of the government shutdown, the data reveals a stark truth: those who create half the jobs and generate half the GDP receive less than a quarter of federal support. An analysis of the funding gap, economic contribution, and survival challenges facing America's small businesses.

October 15, 2025

The story of The Book Cellar bookstore in Chicago's Lincoln Square shows how positioning, proximity, and purpose create customer loyalty that sustains small businesses through decades of challenges—from the 2008 crisis to COVID-19.

September 23, 2025

The NFIB Optimism Index reached 100.8 in August 2025, but the Uncertainty Index remains elevated at 93. This data-driven analysis explores the paradox of rising confidence amid persistent uncertainty, and reveals why small businesses with clear positioning, proximity to customers, and purpose-driven missions are navigating this complexity better than expected.

September 10, 2025

#1 Amazon Bestseller — On September 8th, Unconvention hit #1 in Amazon's Small Business category. Unconvention introduces the principles that small businesses can use to leverage their natural advantages over larger competitors.